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Electronic Document Management: Seven Fundamentals That Should Never Be Compromised Managing business content is as important to an organization’s viability as managing one’s food supply is to human sustenance. In both cases, ignoring the basics can have dire consequences. Maslow showed us that basic human needs must be met before we can concentrate on fulfilling our ...

What Should You Look for in an Email Marketing Solution Email marketing is the most traditional direct marketing technique which has let the world come closer and communicate better. Even after the emergence of so many new communication and techniques, email marketing is still considered to be the most ancient and thereby the most effective online ...

Email Marketing – Should You Care About Your Customers? When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or emails, or looking for a list to buy. It’s unfortunate that a lot of merchants flood many people’s e-mail accounts with promotional mails and spam mails. ...

Why You Should Consider an Alternative Email Platform 1. About This White PaperThis white paper is sponsored by Gecad Technologies, the developer of AXIGEN, an alternative to Microsoft Exchange.  While Exchange is a solid and robust email platform that has roughly 150 million users in its installed base, it has a higher TCO than AXIGEN and ...

Should I Buy Leads? I get this question from my clients on a regular basis. If you’re considering using leads to build your business, I recommend taking the following steps. First, consider how you might use purchased leads: Are you going to mail something to your leads? Or, do you want to call people ...

Top 12 issues your directors should know about eMail marketing #1. eMail is used by all types of organisations Over a decade into the internet revolution, you would think that eMail marketing would now be acknowledged as a valuable asset, even by company directors. This assumption is made at your own risk. It’s better to ...

5 Things You Should Remember When Buying Internet Marketing Software Oh I realise most Internet marketing software websites offer you an iron-clad 100% money back guarantee if you are not satisfied with their products, but going through the process of claiming a ...

Why We Should All be Internet Faxing Internet faxing works by sending and receiving faxes via your email system and the Internet. It’s easy and typically quicker than standing at a fax machine, where paper jams often occur. All you have to do is attach a file to an email message and address the message to ...

Why You Should Have Your Own Domain Name In today’s world, it is important that you have a domain name either for your business or individual use. Even if you have not yet built a website, ensure that you register a domain name for your business or individual use. Every day, domain name registrations ...

Should Your Company Be Archiving Email? In a recent study conducted by the government it was found that almost 30% of businesses still didnt have an adequate email archive policy to enable them to comply fully with legislation. Considering that some of this legislation has been around for almost 15 years, its a bit surprising. Originally it ...