Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
Product Description
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it’s more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you’re ready to try e-mail marketing, or if you’re already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors’ carefully compiled, invaluable lists of resources for:
- E-mail list brokers and service bureaus
- Credit card companies and corporations offering merchants accounts
- Books and software on Web marketing
- Online advertising services
Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues–allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
$11.99 
Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
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I think that this book is very informative. I learned a lot about the direct marketing world. I want to thank the writers for doing such a great job.
Rating: 5 / 5
As one reviewer said, this is a good “entry level” book on email marketing. It doesn’t go too deeply into any one area of email and it is slightly outdated as I write this.
The part of writing email is quite short and covers only the basics. I thought since Bob Bly was one of the authors, it might go deeper into that all-important area.
Nonetheless, it’s a good book and well worth the read, especially if you buy a used book for a few dollars.
- Susanna K. Hutcheson
Rating: 3 / 5
I am a fan of Robert Bly. I like his B2B Direct Marketing book a lot. That is the reason why I bought this book.
However, after reading this book, I have a feeling that this book is focused on people who have no idea or new to the online marketing. It raises many ideas that have been out there for several years. I would say no more than 10% is new stuff.
This book covers almost everything you need to know about the email marketing. I would recommend it to people who are new to Internet marketing.
Rating: 3 / 5
I read your book “Internet Direct Mail” and I have to tell you that it is the most comprehensive e-marketing book in the market today. It is full of answers to questions about e-marketing that you can’t find anywhere. I recommend it to everyone I know who is contemplating online marketing. I am currently in the development stages of transforming a print publication to the Internet. Your book has proved to be invaluable. Thank you!
Rating: 5 / 5
These authors know their stuff. They’ve been very instrumental in helping Ancestry.com grow to over 320,000 paid subscribers over the past 18 months. Email Marketing is now one of our largest sources of subscriptions. I recommend this book for both beginner and expert alike.
Rating: 5 / 5