Email Marketing Spam
Most companies use email marketing to communicate with existing customers but many other companies send unsolicited bulk email, also known as spam. They make it very difficult for observers to distinguish between legitimate and spam email marketing. Some marketers report that legitimate commercial email messages frequently get caught and hidden by filters. Nevertheless, it is somewhat less common for email users to complain that spam filters block legitimate mail. 
Tags: marketers, email messages, spam filters, existing customers, legitimate mail 
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