Affordable Email Marketing
Your mailing list or contact list is the backbone of your email marketing initiative. A good mailing list can lead to incredible results and a bad mailing list can make you wonder if anyone is even reading your email at all. In a day and age where spam concerns are astronomically high, it is even more important that you have a high quality opt-in (preferably double opt-in) mailing list to ensure that people do not mark your message as spam. These days most ISPs assign the email marketer a reputation score. Even a few bad apples in your mailing list (people that call your message spam) can hurt your reputation.
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